Well, I tried the new Jimmy Choo perfume that was launched here in the UK today (I think). It is described as a fruity chypre. The opening is in my opinion horrendous, a cloying fruity mess that evokes all the ubiquitous horror of the woman's mainstream modern fruity-floral or fruitchouli (take your pick).
Luckily the rest of the fragrance turns out to be ok. I stress ok. This is, again in my opinion only, a very average, very ordinary, very been-there-done-that perfume. I have smelled worse, a lot worse, but that's all I can really say about this perfume.
Jimmy Choo brings nothing new to perfume, and neither offends nor compels one to explore further. Am I being harsh? Perhaps yes, but to call this a fruity chypre? Come on. Jimmy Choo is to Guerlain Mitsouko as a Renault Twingo is to an Aston Martin. (Apologies to Renault Twingo owners). Pass....
Image credit - http://talkingmakeup.com/