Sunday, 9 October 2011

Bleu de Chanel revisited

The best thing about Bleu de Chanel is its slick and sleek packaging and bottle. Millions was spent on the marketing campaign last year and by all accounts it has worked; this along with the juggernaut Chanel brand has catapulted Bleu de Chanel into the heady realm of one of the most successful and popular men's fragrances of the last twelve months.

Well, frankly, I clearly am not one of those who view Bleu de Chanel thus. When I wrote about it more than a year ago, I felt that it was a boring, generic and uninspired perfume. Twelve months on my opinion hasn't changed. I wore it again today and I can barely recall a single thing about it, other than it must be the most yawn-inducing dreck ever put out by Chanel. There's nothing bad about it, there's nothing good about it. It's telling that the only thing that stands out for me is the packaging. Although I've never cared much for Allure and its flankers, they are a damn sight better than Bleu de Chanel. If this is the way Chanel's mainstream perfumes are headed, I think I'm going to head in the opposite direction.

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