At the beginning of this year (March) I was contacted by Puredistance, who offered me a sample of their more masculine offering, M, to review. After my review I posted a link to it, and went on with life. See here for the original review.
Recently Puredistance contacted me again and asked for permission to have my article published in a book that they are making available as a PDF on their website. I was slightly taken aback, albeit safe in the knowledge that this is a marketing tool of sorts, not down to the sheer brilliance of my writing!
Now, I want to assure you that I am not writing this to brag, but to provide an example of how perfume companies can use the internet, blogs and electronic media to their advantage, but also to the consumer's.