I'm not going to name any names here, because there are a lot of perfume houses guilty of this, but what is it with all these new houses (are they new, I don't always know) that launch and feel they need to start with a dozen, or sometimes even two dozen perfumes?
It's almost as if they feel they need to reach a critical mass in the market, or have a body of proof, the proof of the pudding being scores of perfumes, often with obscure French names that nobody remembers?
I for one can't keep up with all of this and increasingly I'm inclined to gloss over these launches.
Rather give me one great, memorable new classic, well thought out and inspired.
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