I came across Joop Homme Wild today for the first time, at my local Boots Chemist. While I was never a massive fan of the original Joop (or the myriad permutations that have since followed) I did think it was different to most of the other mainstream stuff out there for men, and I still think so.
Joop Homme Wild (the advertisers tell us): some angel is waiting to discover your bad side, and if this is the case (you lucky and brave man you) let the perfume notes of pink pepper (for a vibrating, spicy freshness - since when does pepper vibrate people?), rum absolute (for an addictive and sulferous note - seriously folks, since when does smelling like rotten eggs turn on the ladies, or does the word wild mean a vibrating fart in this case?) and woody blonde tobacco (for a twisted masculine dry down - what does twisted mean exactly in this context?) trigger instant seduction. Amazing. I can only guess that the advert presumes this man, when he isn't letting off twisted, vibrating sulferous farts, is hoping to instantly seduce girls, poor things.
Moving onto the actual fragrance, I cannot smell pink pepper in the opening, unless the opening is so fleeting the notes burn off before I can hold paper strip and wrist to my nose. I am instantly met with a sickly sweet puff of notes, which make me think fruitchouli for men, yet I am guessing this is the rum absolute. I've smelt rum done a lot better in perfume, for example in Lubin's Idole. I've drunk a fair bit of rum and while it is often a sweet drink, it is not cloyingly sweet. To be fair, Wild gets better as time passes. The tobacco notes do come in to balance the sweetness a bit, but as with the original Joop, it is a sweet concoction throughout. The tobacco doesn't smell blonde to me though. It is rich and sweet and heady, which to my mind is more like pipe tobacco than blonde. I have to say though, that after about three hours, Wild is rather wearable, but it is a pity it has to be so sweet, ponderous and bluntly forceful in the top and heart notes.